The Three Lenses of Getting the Job Done: Familiarity, Frugality, or Fit?

When it comes to getting work done — whether hiring a designer, choosing a coach, appointing a vendor, or selecting a speaker — people often fall into three broad categories. 

1. The Familiarity First Crowd

These are the people who say, “I know someone who can do this.” 

Their default lens is personal connection. 

It's not about who is best for the job — it's who is known. 

They value trust and comfort over competence and outcomes. 

Unfortunately, familiarity doesn't always translate to excellence.

“Familiarity might win you comfort, but rarely guarantees quality.”

While it may feel safe, this choice can lead to compromise — especially when the job needs expertise, innovation, or accountability.

2. The Cheapest Gets the Job

This group is focused on the lowest quote. 

Their philosophy is: “Why pay more when I can get it done cheaper?”

Yes, cost-efficiency matters. But not at the expense of quality. 

In chasing the cheapest deal, they often end up paying a hidden price — delays, subpar output, or having to redo the work.

“When price becomes the priority, value quietly slips out the back door.”

This is often a short-term gain but long-term pain.

3. The Get-It-Done-Well Thinkers

This is the rarest group — those who want the job done right, by someone competent, professional, and trustworthy. 

They evaluate skills, track records, and alignment, not just cost or connection.

“Excellence is never accidental — it’s always intentional.”

These people see service providers, professionals, or collaborators as partners, not vendors. 

They may pay more or take longer to choose, but they know the investment returns with interest — in results, peace of mind, and progress.

The Real Cost of a Choice

Choosing someone just because you know them may save you a call, but cost you a client. 

Choosing the cheapest may save you money, but cost you reputation. 

Choosing the right person may cost you a bit more upfront — but pays you back in reliability, results, and respect.

“The shortcut of connection often takes the longest route to quality.” “Cheap work is rarely good, and good work is rarely cheap.” “Fewer people invest in excellence — that’s why it always stands out.”

Final Thoughts

The next time you need something done — pause and ask:

Am I choosing familiarity, frugality, or fit for the job?

Because while all three might get the job done — only one gets it well done.

And the category they pick doesn’t just affect the outcome of the job.

It also impacts progress, professionalism, and performance in the long run.